Facebook is testing Snapchat-like options in its main app
They embrace new camera filters like masks and different animations, and messages that eventually disappear.
The social network on Th began testing new camera and electronic communication options that look and feel kind of like staples of Snapchat, the social network's stylish rival, beloved by teens and young adults.
The new options embrace digital masks, that uses software system to place a picture onto your face, kind of like Snapchat lenses. There square measure different digital pictures you'll raise the frame, too, like hearts or bubbles. Another style of filter reanimates a scene within the kind of a illustrious creator, like Vincent painter or Georgia O'Keefe. Facebook Product Chief Chris Cox demoed the feature at a conference earlier in the week.
Another new feature, known as Direct, helps you to share those pictures and videos simply with individual friends or teams of friends. If you and your friends stop commenting on a picture or video, it disappears. you furthermore mght solely have twenty four hours to replay an image or video from the primary time you opened it, a Facebook spokesperson same.
Right now, the testing is just being wiped out eire.
Facebook hasn't been back concerning repeating Snapchat options. Instagram cribbed its rival's well-liked Stories product, and Facebook has within the past tried to make separate apps that were Snapchat clones. however this is often the primary time Snapchat-like options are placed therefore conspicuously in Facebook's flagship app. there'll be a brand new camera icon at the highest left corner of the News Feed, otherwise you will simply swipe right to open the camera. you will be ready to see these ikon and video messages during a new inbox, cut loose your different Facebook messages.
This is solely Facebook's latest commit to attempt to neutralize Snapchat's threat. The 5-year-old app, that Facebook reportedly tried to shop for for a minimum of $3 billion in 2013, is reported to be headed toward a $4 billion mercantilism in March.
The new mask options were doubtless created attainable by technology Facebook noninheritable once it bought the startup MSQRD in March. On Th, Facebook undraped Halloween-themed mask filters for Facebook Live, its video live streaming service. the corporate same a range of masks can stay on the market in Live for good, even when Halloween.
The new options embrace digital masks, that uses software system to place a picture onto your face, kind of like Snapchat lenses. There square measure different digital pictures you'll raise the frame, too, like hearts or bubbles. Another style of filter reanimates a scene within the kind of a illustrious creator, like Vincent painter or Georgia O'Keefe. Facebook Product Chief Chris Cox demoed the feature at a conference earlier in the week.
Another new feature, known as Direct, helps you to share those pictures and videos simply with individual friends or teams of friends. If you and your friends stop commenting on a picture or video, it disappears. you furthermore mght solely have twenty four hours to replay an image or video from the primary time you opened it, a Facebook spokesperson same.
Right now, the testing is just being wiped out eire.
Facebook hasn't been back concerning repeating Snapchat options. Instagram cribbed its rival's well-liked Stories product, and Facebook has within the past tried to make separate apps that were Snapchat clones. however this is often the primary time Snapchat-like options are placed therefore conspicuously in Facebook's flagship app. there'll be a brand new camera icon at the highest left corner of the News Feed, otherwise you will simply swipe right to open the camera. you will be ready to see these ikon and video messages during a new inbox, cut loose your different Facebook messages.
This is solely Facebook's latest commit to attempt to neutralize Snapchat's threat. The 5-year-old app, that Facebook reportedly tried to shop for for a minimum of $3 billion in 2013, is reported to be headed toward a $4 billion mercantilism in March.
The new mask options were doubtless created attainable by technology Facebook noninheritable once it bought the startup MSQRD in March. On Th, Facebook undraped Halloween-themed mask filters for Facebook Live, its video live streaming service. the corporate same a range of masks can stay on the market in Live for good, even when Halloween.
Facebook is testing Snapchat-like options in its main app
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